Portrait of Laural Kirchner, business professional, neutral backdrop

Hi - I’m Laural-

As a beekeeper, I’m inspired by the way bees build with intention—each cell supporting the next, creating something strong, functional, and beautiful. I bring that same philosophy to instructional design. I create learning experiences that are thoughtfully structured, grounded in learning science, and designed to help people grow with confidence.

My background in education and outreach taught me the power of connection and clarity. I love transforming complex information into learning that feels accessible, meaningful, and genuinely engaging. Whether I’m designing a new training or exploring the world with my family, curiosity and growth guide everything I do.


Testimonials

Basic Service
$99.00

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Intermediate Service
$149.00

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Advanced Service
$199.00

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Instructional Design Philosophy

I design learning experiences the way a honeycomb is built—purposeful, structured, and centered on growth. My goal is to help learners feel capable, curious, and confident as they develop new skills and apply them in meaningful ways. I believe learning should feel like progress: clear, supportive, and thoughtfully scaffolded.

My process begins with understanding people—their motivations, challenges, and goals. I use those insights to create learning solutions that are not only engaging, but strategically aligned with performance outcomes. Grounded in learning science and guided by the ADDIE model, I focus on clarity, relevance, and an experience that feels both intuitive and welcoming.

Collaboration is essential to my work. Just as a hive thrives through shared effort, I value the expertise of subject matter specialists, the perspectives of stakeholders, and the lived experiences of learners. I see my role as creating connections between knowledge and real-world performance by designing learning that informs, inspires, and supports continuous growth.


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